Zmarta, the Money Helper, is the leading fintech marketplace in the Nordics. Zmarta lets the banks and insurance companies bid for each consumer’s business.

Zmarta is the Money Helper, offering consumers a free-of-charge, transparent comparison of personal finance products including loans, insurances, savings accounts, credit cards and other financial products. To our partners, i e banks and insurance companies, we offer a cost-efficient marketing channel delivering high quality applications and applicants. A win-win proposition for consumers and partners. Zmarta today has more than 50 partners connected to its platform, including Swedbank, Santander bank, Nordax, Collector, Ikano bank, DnB NOR, Resurs Bank, Vardia and more The Zmarta mobile-first user experience is simple, fast and helpful whereas in the marketplace industry many user interfaces are cluttered and hard to scale between different platforms. The Zmarta technical platform handles complex products including personal loans, mortgages, car insurance and more. Based on historical data we help consumers improve their applications to increase chance of approval, and to provide high quality for our partners. The platform is directly integrated with our partners’ technical platforms to provide a fast real-time user experience. Zmarta is part of the Zmarta Group, which manages a range of fintech brands including Zmarta, Freedom Finance, and Centum. The company has 200 employees and offices in Stockholm, Ängelholm, Helsinki, Oslo and Münich. Zmarta Group is owned by H.I.G. Capital.

top 100

Name CEO: Björn Lander
Founded in: 2015
Country: Sweden
Company Twitter: @Zmarta_SE, @Zmarta_NO, @Zmarta_FI
Category: Alternative Finance


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